Collections · Internal reference

Stack

The tools and software we work with — what each one is and how we use it. 25 tools across 7 categories.

CMS & Builders

3

WordPress

The open-source CMS powering a large share of the web. Our deepest platform — we build agentic, AI-assisted themes, plugins, and headless backends on it.

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Webflow

Visual website builder with a hosted CMS and clean exported code. We use it for design-led marketing sites clients can edit without touching code.

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Sanity

Headless, API-first content platform with a real-time, customizable studio. We pair it with Astro/Next front ends for structured content.

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Frameworks

3

Astro

Content-focused web framework that ships zero JS by default. Our default for fast static marketing sites — including this one.

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Next.js

React framework for hybrid static and server-rendered apps. We reach for it on app-like, dynamic front ends.

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Vue

Progressive JavaScript framework for building interactive UIs. Used where a lightweight reactive layer fits the project.

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Hosting & Infrastructure

3

Vercel

Front-end cloud for deploying and previewing modern web apps, built around Next.js. We use it for instant deploys and preview environments.

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AWS

Amazon's cloud platform for compute, storage, and managed services. We use it for heavier infrastructure and custom back ends.

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Cloudflare

Global edge network for hosting, CDN, DNS, and security. We deploy static sites to Pages and gate internal tools with Access.

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Design

1

Figma

Collaborative interface-design tool. Where we design and hand off UI — and our AI-assisted builds read directly from Figma files.

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Marketing & CRM

6

Marketo

Adobe's enterprise marketing-automation platform for lead management, email, and nurture. We engineer campaigns, forms, and integrations.

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Pardot

Salesforce's B2B marketing-automation tool (Account Engagement). We build and integrate lead-gen flows tied to Salesforce.

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Brevo

All-in-one email, SMS, and marketing-automation platform (formerly Sendinblue). Used for transactional and campaign email.

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HubSpot

CRM and inbound-marketing platform spanning marketing, sales, and service. We integrate sites and build on HubSpot CMS/ops.

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Qualified

Conversational-marketing and pipeline platform for Salesforce that turns site visitors into pipeline. We wire it into marketing sites.

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6sense

Account-based marketing and intent platform that predicts buying signals. We integrate it for ABM targeting and personalization.

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Analytics & SEO

5

Google Analytics

Google's web and app analytics platform (GA4) for measuring traffic, engagement, and conversions. Our default for site analytics and reporting.

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Google Tag Manager

Tag-management system for deploying analytics and marketing tags without code changes. We use it to manage tracking across sites.

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Google Search Console

Google's free tool for monitoring search performance, indexing, and technical SEO health. We use it to track organic visibility and fix crawl issues.

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Semrush

All-in-one SEO and competitive-research suite for keywords, rankings, backlinks, and audits. We use it for keyword research and SEO strategy.

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Screaming Frog

Desktop SEO crawler (the SEO Spider) that audits sites for technical issues at scale. Our go-to for crawl-based technical SEO audits.

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Dev & Collaboration

4

GitHub

Git hosting for version control, code review, and CI/CD. Where our code lives and ships from.

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Asana

Work-management platform for tracking projects and tasks. How we coordinate engagements — and a frequent integration target for AI workflows.

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Trello

Kanban-style boards for lightweight project and task tracking. Used for visual, card-based workflows and client-facing boards.

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Slack

Team messaging and collaboration hub. Where we communicate day to day — and a frequent integration target for AI workflow notifications.

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