Collections ยท Internal reference

Stack

The tools and software we work with - what each one is and how we use it. 45 tools across 8 categories.

CMS & Builders

3

WordPress

The open-source CMS powering a large share of the web. Our deepest platform. We build agentic, AI-assisted themes, plugins, and headless backends on it.

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Webflow

Visual website builder with a hosted CMS and clean exported code. We use it for design-led marketing sites clients can edit without touching code.

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Sanity

Headless, API-first content platform with a real-time, customizable studio. We pair it with Astro/Next front ends for structured content.

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Frameworks

5

Astro

Content-focused web framework that ships zero JS by default. Our default for fast static marketing sites, including this one.

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Next.js

React framework for hybrid static and server-rendered apps. We reach for it on app-like, dynamic front ends.

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React

The component-based UI library behind much of the modern web, and the foundation under Next.js. We build interactive front ends and design systems on it.

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Vue

Progressive JavaScript framework for building interactive UIs. Used where a lightweight reactive layer fits the project.

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Tailwind CSS

Utility-first CSS framework for building custom designs right in the markup. We use it to style component-driven front ends quickly and consistently.

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AI & Agents

5

Claude Code

Anthropic's agentic coding tool that plans, edits, and ships code from the terminal. The core of how we run our AI-assisted build and publishing workflows.

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Cursor

AI-native code editor with in-context generation and edits across a whole codebase. Used for fast, AI-assisted development.

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GitHub Copilot

AI pair programmer that suggests code inline as you type. Used for everyday autocomplete and boilerplate.

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OpenAI

Maker of the GPT models and APIs for text, vision, and reasoning. We build with it where it fits a client's stack and use case.

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Lovable

AI app builder that turns prompts into working web apps. We use it for fast prototyping and idea-to-UI spikes.

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Hosting & Infrastructure

6

Vercel

Front-end cloud for deploying and previewing modern web apps, built around Next.js. We use it for instant deploys and preview environments.

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AWS

Amazon's cloud platform for compute, storage, and managed services. We use it for heavier infrastructure and custom back ends.

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Cloudflare

Global edge network for hosting, CDN, DNS, and security. We deploy static sites to Pages and gate internal tools with Access.

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Netlify

Front-end cloud for deploying Jamstack and static sites with instant previews. An alternative to Vercel for modern web deploys.

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WP Engine

Managed WordPress hosting built for performance and security at scale. Where we run production WordPress for enterprise clients.

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Google Cloud

Google's cloud platform for compute, storage, and data services. We use it for custom back ends and data pipelines.

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Design

4

Figma

Collaborative interface-design tool. Where we design and hand off UI, and our AI-assisted builds read directly from Figma files.

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Adobe

Adobe's Creative Cloud design suite (Photoshop, Illustrator, and more). We build from the assets and source files marketing and design teams create in it.

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Claude Design

Claude applied to design work: generating and refining UI, layouts, and visual concepts, then turning them straight into built pages.

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Storybook

Workshop for building and documenting UI components in isolation. We use it to develop and maintain design systems.

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Marketing & CRM

8

Marketo

Adobe's enterprise marketing-automation platform for lead management, email, and nurture. We engineer campaigns, forms, and integrations.

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Pardot

Salesforce's B2B marketing-automation tool (Account Engagement). We build and integrate lead-gen flows tied to Salesforce.

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Brevo

All-in-one email, SMS, and marketing-automation platform (formerly Sendinblue). Used for transactional and campaign email.

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HubSpot

CRM and inbound-marketing platform spanning marketing, sales, and service. We integrate sites and build on HubSpot CMS/ops.

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Qualified

Conversational-marketing and pipeline platform for Salesforce that turns site visitors into pipeline. We wire it into marketing sites.

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6sense

Account-based marketing and intent platform that predicts buying signals. We integrate it for ABM targeting and personalization.

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Segment

Customer-data platform (Twilio Segment) that collects first-party data and routes it to your tools. We use it as the pipes between site, analytics, and marketing.

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Optimizely

Experimentation and digital-experience platform for A/B testing and personalization. We wire tests and variants into marketing sites.

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Analytics & SEO

8

Google Analytics

Google's web and app analytics platform (GA4) for measuring traffic, engagement, and conversions. Our default for site analytics and reporting.

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Mixpanel

Product analytics for tracking user behavior, funnels, and retention. We wire it in to measure how people actually move through a site or product.

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Google Tag Manager

Tag-management system for deploying analytics and marketing tags without code changes. We use it to manage tracking across sites.

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Google Search Console

Google's free tool for monitoring search performance, indexing, and technical SEO health. We use it to track organic visibility and fix crawl issues.

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Semrush

All-in-one SEO and competitive-research suite for keywords, rankings, backlinks, and audits. We use it for keyword research and SEO strategy.

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Screaming Frog

Desktop SEO crawler (the SEO Spider) that audits sites for technical issues at scale. Our go-to for crawl-based technical SEO audits.

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Hotjar

Heatmaps, session recordings, and on-site surveys that show how visitors actually use a page. We use it to find friction and validate design changes.

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Ahrefs

SEO toolset for backlinks, keywords, rankings, and site audits. We use it for research and competitive analysis alongside Semrush.

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Dev & Collaboration

6

GitHub

Git hosting for version control, code review, and CI/CD. Where our code lives and ships from.

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Asana

Work-management platform for tracking projects and tasks. How we coordinate engagements, and a frequent integration target for AI workflows.

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Trello

Kanban-style boards for lightweight project and task tracking. Used for visual, card-based workflows and client-facing boards.

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Slack

Team messaging and collaboration hub. Where we communicate day to day, and a frequent integration target for AI workflow notifications.

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Jira

Atlassian's issue and project tracker used across engineering teams. We plug into it where clients run their delivery on it.

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Postman

API platform for building, testing, and documenting APIs. We use it to develop and verify the integrations we build.

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